* Calculations use average data for Russia

1 132 000₽

Minimum starting capital

40%

Profitability

8 months

Payback

519 560 ₽

Net profit

The goal of the project is to create a furniture production for the sale of wooden furniture products in a city with a population of 500-800 thousand people.

To implement the business idea of ​​a furniture manufacturing enterprise, production facilities are rented in the industrial area of ​​the city. total area premises - 350 m2, on which production workshops and a sales office are located.

The target audience is middle-income families who renew their furniture every 3 years and prefer unique, high-quality furniture made from natural materials. The price segment is medium.

Key Benefits of a Furniture Manufacturing Business:

relatively small amount of capital investments;

the furniture produced is classified as a general consumer product, which ensures a wide target audience;

The profitability of a furniture manufacturing business can reach 300%.

The volume of initial investments in the production of furniture is 1,132,000 rubles. Investment costs are aimed at repairing the premises, purchasing equipment, equipping the office, the initial purchase of raw materials and the formation of working capital. Own funds will be used to implement the project.

Financial calculations cover a three-year period of operation of the project for the production of furniture. It is planned that after this period the institution will need to expand its production and product range.

The net monthly profit of the project for the production of furniture upon reaching the planned sales volumes will be 519,560 rubles. Return on sales in the first year of operation will be 25%. Upon reaching these indicators, the initial investment will pay off in the eighth month of operation. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the projectfor the production of furniture

Profitability of furniture production

The active growth of housing construction and the number of purchase and sale transactions in the residential real estate market led to an increase in demand for furniture. The purchase of a new home is always associated with the need to purchase furniture. It is possible to notice these trends by comparing the dynamics of housing commissioning and the volume of the furniture market - the peak falls on 2014, after which a decrease in both indicators followed, which is associated with the crisis. By monitoring the performance of the construction market, it is possible to predict the situation in the furniture industry.

The active stage of development of the furniture market falls on 2011-2014 - it is during this period that the volume of the furniture market increases. The sharp drop in volumes in 2015 was due to two trends at once: first, a decrease in effective demand; and secondly, a sharp fluctuation in the exchange rate, which contributed to the displacement of foreign suppliers from the market.

As of 2014, the share of furniture from abroad was about 65% of the total sales. According to the results of 2015 alone, furniture imports decreased by 45.8%. According to marketers of the largest furniture retailers, IKEA and Hoff, by the beginning of 2018 the share of the domestic manufacturer in the furniture market will reach 70%. This forecast opens the prospect for business development in this segment.

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For example, at the end of 2016, the real volume of the furniture production market continues to decline, but in nominal terms it remains at the same level, which is due to an increase in furniture prices. According to statistics, furniture prices increased by 19.14% - the highest growth rate in the last 7 years. Thus, there is a decrease in the qualitative growth of the furniture market.

The crisis also affected the structure of the furniture market. The most significant changes affected the segment of office furniture and bedroom furniture. The first trend is explained by the cost optimization of companies in difficult times. The second trend is justified by the fact that bedroom furniture is the least needed in a home setting. The smallest effect of the crisis is observed in the segment of kitchen and living room furniture, as well as upholstered furniture. Consequently, the most promising segment of the furniture market is the economy class, which feels more confident even in times of crisis.

The furniture market is one of the least consolidated retail segments. The top 10 furniture retailers account for 1/3 of the entire market, and the leaders' revenue growth rates in 2015 exceeded the growth of the market as a whole. The permanent leader in the Russian furniture market is IKEA, which occupies 22% of the entire market. The annual revenue growth rate was 14.7%. Experts predict a further increase in the share of large retailers, which will reach 40%.

At the same time, the Russian furniture market is characterized by a high level of competition. As of 2017, the Furniture of Russia catalog includes more than 14,000 companies, 5,000 of which are direct manufacturers.

The highest density of furniture production is observed in the Central and Volga Federal Districts - about ¼ of the total number of manufacturers is concentrated there. In other regions, the volume of retail sales significantly exceeds the volume own production. At the same time, it is more profitable for furniture manufacturers to sell their products within the region, which reduces transaction costs.

In cities with a population of more than 800 thousand people, various large retailers are represented, which is very difficult to compete with. In cities with a population of less than 500 thousand people, there are no network players and delivery in many online stores, which narrows the choice of the buyer and reduces the level of competition.

Another parameter of the furniture market is the trade format. According to surveys conducted at the end of 2016, every fifth resident ordered furniture from an online store. In the first half of 2016, online sales increased by almost 47% and reached RUB 974 million, which is 12.5% ​​of total market sales. Almost half of the furniture chains have their own websites, but not all of them have an online sale function. Every year, the popularity of online furniture stores is growing, as it allows sellers to reduce the cost of renting large sales areas and reduce the price, and for buyers, online trading is a more convenient purchasing option.

Ready-made ideas for your business

Combining the trends of the Russian furniture production market, you can form the image of a successful furniture company: an economy-class furniture manufacturer operating in a city with a population of 500-800 thousand people and selling products through an online store. These parameters will ensure constant demand, practically independent of the economic situation, reduce competition, reduce costs, which will reduce product prices.

Experts predict that the share of small and medium-sized enterprises in the furniture business will continue to grow and reach 75-80% in a few years. The key task of such manufacturers is to occupy their niche in the market. For example, wicker furniture manufacturers have almost no competitors in the market, and custom-made furniture is gaining popularity every year.

Recently, the demand for the products of furniture workshops has been growing - the exclusivity of the offer and the variability of production are important parameters when choosing furniture for the consumer. This trend is supported not only by the taste preferences of consumers, but also by the development of the design services market, which almost doubled in 2014. With all the variety of choices presented on the furniture market, the consumer cannot always find suitable furniture that would match the design project.

The most rational way out of the situation is the production of furniture to order, which is carried out by small furniture workshops. This segment of the market is represented mainly in the middle and expensive segment, while the economy class is practically free.
The easiest way to organize furniture production is to open a furniture workshop.

The advantages of this format of furniture production:

• does not require large investment costs;
• to accommodate production facilities do not need a large room;
• savings on equipment;
• low price of finished products;
• production flexibility.

The disadvantages of furniture production include:

• innovation and imagination are the basis of business success;
• furniture handmade requires a lot of time;
• independent search for clients.

This format fits into the image of a modern furniture manufacturer. The implementation of this project involves the opening of a furniture workshop.

Despite the obvious problems in the industry and fluctuations in demand for furniture products, this segment remains attractive for investors. The advantages of the furniture business include:

• a relatively small amount of investment in the production of furniture;
• a promising direction, interest in which will never disappear;
• furniture refers to a general consumer product, which provides a wide target audience;
• business profitability can reach 300%.

The main disadvantage of the furniture manufacturing business is the fierce competition in the market. However, with the proper construction of production, you can occupy your own niche in which competition will be minimal.

Thus, the prospects for furniture production, forecasts of growth in demand for this type of product and the advantages of furniture production allow us to talk about the investment attractiveness of such a business.

Determining the range of furniture production

The furniture company is engaged in the production and sale of wooden furniture - dining groups, as well as upholstered furniture - sofas and armchairs. The newly created furniture company positions itself as a "furniture workshop", specializing in manual assembly of products and the production of non-standard furniture for individual orders. The products of this enterprise are favorably distinguished on the market by the following indicators: low prices, custom-made work, a wide selection of equipment and upholstery, colors and materials of products, the possibility of online purchase.

The products intended for production are:

Dining table, made of solid pine, painted with aging imitation, dimensions: 110*70cm, table top thickness 4 cm;

Chair, made of solid pine, painted with aging imitation, dimensions: chair height 105 cm, chair back height 60 cm, chair back width 50 cm, seat width 52 cm, seat depth - 45 cm;

Three-seater sofa, wooden armrests, folding mechanism - book, jacquard upholstery, dimensions: length - 240 cm, depth - 96 cm, seating height of the sofa - 40 cm, 2 decorative pillows, a filler - the spring block a synthetic winterizer polyurethane foam, a niche for linen. Additional design (carriage tie, upholstery and color options, various models– 3 local, 2 local, corner, with folding mechanism and without)

Armchair, frame made of laminated chipboard, plywood, coniferous timber; the seat is made of polyurethane foam and a block of flat springs. Dimensions: length - 750 mm, depth - 870 mm, height - 890 mm. Additional design (carriage tie, upholstery and color options).

Table 2 shows competitors' prices for similar products on the market and the planned selling price.

Table 2. Comparison of prices for the products of CJSC "Dion" and similar products

In addition to the production of furniture, the workshop provides a furniture upholstery service. The cost of the service is 1000 rubles per 1 meter of fabric work.

Marketing and sales of a furniture manufacturing company

The target audience of the furniture manufacturing company is middle-income families who renew furniture every 3 years and prefer unique, high-quality furniture made from natural materials. The target audience of the enterprise for the production of furniture is quite extensive, therefore, in order to develop an effective marketing strategy it is necessary to divide the target group into subgroups of consumers:

Successful customers are consumers of medium-sized furniture price segment. The main criteria for choosing furniture: the uniqueness of the offer, high-quality materials, the manufacture of furniture according to sketches to order, the possibility of delivery and assembly of furniture;

Clients with a low level of income occupy the largest share in the composition of consumers. The main criteria for choosing furniture are: price / quality ratio, custom-made furniture in the budget category, provision of furniture upholstery services.

The aim of the furniture manufacturing company is to meet the needs of all customer groups. At the stage of formation of a furniture company, the intended consumers will be active Internet users - an audience attracted to the company's website by various marketing tools.

Ready-made ideas for your business

Since the furniture production workshop focuses specifically on online sales, the main way of advertising is to create your own website, profiles in social networks and their active promotion. The first stage is a professional landing page, in which it is necessary to indicate the range of products, production time, examples of work and current discounts. The development of a full-fledged website with the necessary functionality will cost about 50,000 rubles.

More a budget option– creation of profiles in social networks and their promotion. In addition to the range of products in the profile, you can post photos and customer reviews, a list of services provided by the furniture workshop, useful information about various materials, information about furniture care, design solutions that your products fit into, information about promotions and bonuses.

Also for the furniture manufacturing business, the most effective way advertising is the placement of information about products on billboards. It is recommended to choose a billboard in the immediate vicinity of hardware stores, on the outskirts of the city. The average cost of renting one billboard 3*6 m for 1 month is about 23,000 rubles/month.

Another effective advertising tool will be the placement of booklets with a list of all services and a portfolio of a furniture company in hardware stores. The cost of such accommodation depends on the conditions of the hardware store and is negotiated individually. You can offer cooperation to a hardware store and jointly hold a promotion, which involves issuing discount coupons in a furniture workshop for a fixed purchase amount. It is planned to spend 10,000 rubles on this method of advertising.

Ready-made ideas for your business

Also, an effective option for promoting a furniture production workshop can be the printing of advertising blocks in a specialized press. The cost of this type of advertising will be about 10,000 rubles.

Do not forget about such promotion channels as cooperation with private interior designers, design studios, furniture stores. The search for intermediaries must be carried out independently and offer them a percentage of the order amount in the amount of 10-20%.

Effective ways to attract the attention of the consumer are participation in various exhibitions and fairs, distribution of promotional materials, the availability of additional services and after-sales service: free delivery, assembly, one-year warranty for repair or replacement of the product in case of defects, etc.

One of the main tasks of marketing is the formation of public opinion and a loyal attitude of consumers towards the enterprise. Therefore, it is worth considering options for conducting a survey among customers, the results of which will make it possible to make the necessary adjustments to production, take into account consumer requirements for products.

The use of one or another tool depends on the target audience of the institution and the budget of the project.

Creation and active promotion of a profile in social networks VKontakte and Instagram. 10,000 rubles should be allocated to promote the profile in social networks;

Creation of a personal website with a portfolio, price list, contacts and an order calculator function. The costs will amount to 30,000 rubles;

Participation in furniture exhibitions and fairs.

Thus, for the promotion of a furniture production workshop, expenses in the amount of 50,000 rubles are laid down.

The most important part of marketing is sales forecasting. Table 2 presents a plan for the sale of furniture workshop products. The average cost of an order may vary depending on the details of the order.

It is planned to receive a corporate order for the manufacture of furniture. Therefore, you should also search for clients among the corporate segment - these can be cafes, offices, beauty salons, etc. It is also worth considering the option of cooperation with a furniture salon, which will be ready to purchase part of the products for sale.

Table 3. Planned workshop sales volumefor the production of furnitureby product type

Thus, the planned amount of revenue for the first year of the workshop will be an average of 19,068,700 rubles.

Furniture production plan

Opening a furniture production workshop and organizing production involves the following steps:

1) Selection of premises for production. Since it is planned to open a full-cycle furniture production, the area of ​​\u200b\u200bthe premises should accommodate large-sized equipment. This will require a room with a total area of ​​300-350 m2, which will house:

production workshop - a place where woodworking machines and other equipment are located

assembly shop - a place where furniture is assembled from prefabricated parts;

paint shop - a room for paintwork;

dryer - a place for storing and preparing raw materials before production;

a warehouse for finished products and a warehouse for raw materials;

production staff room;

bathroom with shower;

administrative staff, office space.

In addition to the space for furniture production, production premises the following requirements apply:

non-residential premises for industrial purposes, since the work of the workshop is associated with a high level of noise;

first floor, two entrances. Since the unloading and loading of bulky materials is carried out, it is necessary to place the production on the ground floor. Separate entrances are made for the workshop and sales office;

three-phase electricity 380 watts, since some equipment requires high power to operate;

availability of water supply, ventilation, fire safety system, ease of access to the building, availability of a platform for unloading raw materials;

lack of moisture and high humidity. The materials used in the production of furniture are afraid of moisture and dampness.

Finished products should also not be stored in such conditions, since upholstered furniture tends to absorb moisture and odors.

• a heated room, which is also necessary to maintain the ideal quality of raw materials and finished products.

For the implementation of the project, a production facility is rented. Total area - 300 m2, cost - 50,000 rubles / month

2) Purchase of equipment. To ensure the production of a full cycle, it is necessary to purchase a set of equipment:

planer - 70,000 rubles;

thicknessing machine - 120,000 rubles;

milling machine- 70,000 rubles;

drilling and grooving machine - 50,000 rubles;

copying lathe and milling machine - 150,000 rubles;

grinding machine– 80000 rubles

painting equipment - 130,000 rubles;

panel saw with manual feed of materials - 140000;

screwdriver and puncher - 15,000 rubles;

other auxiliary equipment and tools - 50,000 rubles.

Thus, the total cost of furniture production equipment will be about 825,000 rubles. With all this equipment, expect a simultaneous monthly output of 400 pieces of furniture.

3) Technology of furniture production and organization of supply. Furniture production technology includes the following main steps:

product design preparation;

work on cutting material and manufacturing parts;

material processing work;

assembly of finished furniture.

For enterprises producing full-cycle furniture, edged solid boards are the main raw material. At the first stage of production, they are converted into panels and then parts for furniture are made. The most popular types of wood are: oak, birch, larch, pine. The most budgetary version of the array is pine. It is this material that will be mainly used in production. So will be required chipboard and MDF.

To organize the production of furniture, suppliers of wood, paints, coatings, adhesives, fittings, fabrics, etc. will be required. The main requirements for suppliers are a well-known, proven company, the availability of all necessary certificates, and the possibility of delivery. It is preferable to cooperate on a long-term basis with companies that carry out quality control, provide bulk discounts and the possibility of deferred payment.

4) Recruitment. Furniture production requires certain professional knowledge and skills, therefore, before starting production, it is necessary to select qualified employees. The main requirement for personnel is experience with specialized equipment. The staff must include: shop specialists - 3 people, a production foreman with financial responsibility for raw materials and equipment, a sales manager, a designer-technologist, a forwarding driver, a manager, an accountant.

5) Form of service. Working with a client consists of several stages:

the client's appeal to the company: the client contacts the manager and stipulates all the conditions of the order. The manager receives the order and passes it to the designer-technologist, who helps the client decide on the design of the product, materials and develops an individual project.

cost calculation, ordering: after the project is agreed with the customer, the designer-technologist calculates the cost of the work. After that, the manager agrees the cost of the order with the client, draws up the relevant documents and takes an advance payment of 30% of the order amount. The term of execution of the order is specified in the contract and is 30 working days.

production and delivery of the order: upon the production of furniture, a delivery schedule is formed. To do this, the manager contacts the customer and approves the delivery time. The remaining amount of the order is paid upon delivery. The delivery service costs 300 rubles, and when ordering from 20,000 rubles it is provided free of charge.

Organizational plan for the production of a furniture workshop

The initial stage of opening a furniture workshop is registering a business with government agencies. To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (15% “income minus expenses”). Types of activities according to OKVED-2:

31.09.2 - Manufacture of other furniture and individual furniture parts not included in other groups, according to the individual order of the population;

47.59 - Retail sale of furniture, lighting fixtures and other household products in specialized stores;

47.91.2 - Retail trade carried out directly with the help of the Internet information and communication network;

31.01 - Manufacture of furniture for offices and trade enterprises;

31.02 - Production kitchen furniture.

Licenses are not required to carry out these activities, however, it is recommended that all furniture produced be certified to confirm the quality of the products. For this, it is necessary to comply with the norms and standards:

GOST 16371-93 “Furniture. General technical conditions”;

GOST 19917-93 “Furniture for sitting and lying. General technical conditions”;

GOST R 50051-92 “Furniture. Chairs. Definition of sustainability”;

GOST 19194-73 “Furniture. Method for determining the strength of fastening of decoy legs of furniture”;

GOST 13715-78 “Joinery plates. Specifications";

GOST R 54208-2010 “Protective and decorative coatings for furniture made of wood and wood-based materials. Classification and designations.

GOST 30255-95. Furniture, wood and polymeric materials.

The work schedule of the furniture shop is from 8:00 to 17:00 (Mon-Fri). The opening hours of the sales office are from 9:00 to 19:00 (Mon-Sun). Based on this, the staffing table is formed.

Table 4. Staffing and payroll

№	Position	Salary, rub .	Quantity, pers.
Administrative
	Supervisor
	Accountant
Industrial
	Shop Specialist
	Production master
	Designer-technologist
Trade
	Manager
Auxiliary
	Delivery driver
	Cleaning lady (part time)
Total:				210 000.00 RUB
Social Security contributions:				63 000.00 RUB
Total with deductions:				273 000.00 RUB

Workshop specialists - serve all stages of the production of furniture products, combine the functions of a furniture assembler. Education - secondary technical, work experience in a similar position.

Production foreman - organizes the workflow, receives materials and draws up relevant documentation, is a materially responsible person, monitors compliance with safety regulations in production, performs phased control of product manufacturing. Education - higher, work experience in this field - 5 years.

Manager - implements the marketing policy of the enterprise, negotiates with potential customers, places orders and accepts payments, is a materially responsible person, deals with advertising and product promotion, is responsible for filling the website and profiles in social networks. Higher education.

Designer-technologist - develops models and designs of furniture, carries out author's control over the compliance of the produced furniture with the developed models. Higher education.

An accountant is a materially responsible person, maintains all financial documentation, carries out accounting, monitors compliance with the law when spending money and material resources. Higher education, work experience in this field - 3 years.

Driver-forwarding agent - carries out timely delivery of the order to customers. Requirements: own car, work experience from 1 year, driver's license category B, C.

The head is a materially responsible person, represents the interests of the enterprise, concludes contracts for economic activities, issues orders and instructions, hires and dismisses employees, selects suppliers and searches for distribution channels. Education - higher, work experience in this field - 3 years.

Cleaning lady - cleans the sales office.

Financial plan for the production of furniture

The financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the institution will need to expand its production and product range.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the cost of repairing the office space, purchasing equipment, the initial purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods. The specifics of the furniture business is the need for a large amount of working capital.

Table 5. Investment costs

Variable costs for the production of furniture consist of the cost of materials that are used in the production of furniture, as well as the payment for the capacities consumed in the production process (water, gas, electricity, sewerage). To simplify financial calculations, variable costs are calculated based on the sum of the average bill for each type of product and a fixed trade margin of 300%.

The fixed costs of furniture production consist of rent, utility bills, payroll, advertising costs, taxes and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 6. Fixed costs for the production of furniture

Thus, fixed monthly expenses were determined in the amount of 375,000 rubles.

Evaluation of the effectiveness of furniture production

The payback period of the project with an initial investment of 1,132,000 rubles is 8-9 months. The net monthly profit of the project upon reaching the planned sales volumes will be 519,560 rubles. Return on sales in the first year of operation will be 25%.

Possible risks of furniture production

To assess the risk component of the project, it is necessary to analyze external and internal factors. To external factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of a furniture manufacturing establishment determines the following external risks:

increase in prices for raw materials, failure in the supply of raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions, which provide for the liability of the supplier in case of their violation;

high competition in the market. Since the furniture market is quite saturated and the competition is high, the behavior of competitors can have a strong impact on the demand for your products. To reduce this risk, it is necessary to form a systematic approach to business organization and establish processes within the enterprise. This will allow you to achieve competitive advantages and form a customer base;

lack or decrease in demand. Lack of demand usually occurs when potential customers do not know about the existence of the company - in this case, it is necessary to conduct an active advertising campaign. In the second case, the occurrence of risk is associated with the economic situation or the loss of market share. It is possible to reduce this risk by forming your own client base, concluding large contracts, production flexibility;

fire, theft and other force majeure circumstances. The risk of such events leading to property damage is quite low. However, when they occur, the damage can be quite large. To minimize this risk, it is necessary to install a fire alarm in the workshop, introduce regular monitoring of compliance with safety regulations. You can also insure the risk with an insurance company;

• Refusal to provide rental premises or increase the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

Internal risks include:

non-fulfillment of the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

equipment failure and production downtime. Minimizing the risk will allow regular maintenance of the equipment in order to maintain its performance;

problems with personnel, which means low qualification, staff turnover, lack of motivation of employees. The easiest way to reduce this risk is at the recruitment stage, hiring employees who meet all the stated requirements. It is recommended to use a bonus tool, for example, to pay employees a fixed percentage of net profit based on the results of annual work;

product defect. In case of a minor defect, the products can be sold at a discount price, and in case of serious violations, they can be sent for processing. The main thing is to identify product defects before the transfer of the order to the client. It is possible to reduce this risk with the selection of qualified personnel, the purchase of good equipment and high-quality materials;

a decrease in the institution's reputation among the target audience due to errors in management or a decrease in product quality. It is possible to level the risk with constant monitoring of product quality, receiving feedback from the company's customers and taking corrective measures.

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Profitability calculator for this business

Nothing lasts forever, including furniture. People regularly update it in their apartment and spend a huge amount of money on it. Today we want to talk about how to open a furniture production. This is a rather interesting business, which in the future can bring very good profits. What needs to be done so that the profit is really good and the investment pays off, we will tell below.

About the market

Not many people know how to open a furniture production from scratch. minimum investment and fast payback. It is necessary to draw up a business plan, carefully study the market, potential competitors, select premises, find experienced employees

Modern furniture manufacturing has the following main areas:

• Manufacture of classic office furniture- Particular attention is paid to functionality, rigor. Partitions, cabinets, tables, and other structures are produced.
• Kitchen production- it is in the kitchen that people spend most of their time, so you need to take care of convenience and comfort. No wonder the demand for headsets is so high.
• Creation of custom-made furniture- such furniture is made at the request of customers, taking into account the specified parameters.

You can choose one of these activities or combine several activities.

It should be borne in mind that in megacities one has to face high competition. It is profitable to launch such a business in small towns, offering customers interesting ideas. It is important to find out if there is a similar production workshop in the region. It is necessary to study the pricing policy of competitors, their main features. This will allow you to take care of making interesting offers to customers.

Business registration

You can open an IP furniture production or choose an LLC. The choice always depends on the scale of the project. If you plan to work with individuals, it is enough to register an individual entrepreneur. Cooperation with organizations, various institutions provides for the opening of an LLC.

Choose OKVED codes that relate to the production of furniture, retail trade, wholesale.

To register a business, you need to provide certain information:

• company name;
• information about the director, accountant;
• decision to start your own business
• Bank details;
• charter;
• check for payment of duty to the treasury.

What kind of furniture to produce?

One of the most important questions that an entrepreneur must solve before starting production is what kind of furniture should he produce?

There are the following most popular categories that potential buyers are looking for on the Internet:

• Soft
• Cabinet
• Kitchen
• Office
• Furniture transformer
• Loft furniture

Regardless of whether you are writing a business plan for the production of kitchen furniture or some other, all its paragraphs will be approximately the same, except for the sales paragraph.

To give a simple example, not everyone likes loft-style furniture. If you spin targeted advertising on VKontakte for everyone, then the number of conversions will be much less than if you find a target audience that is interested in the loft style and spin ads specifically for it.

Cabinet furniture

There is a business plan for the production of cabinet furniture, and it will help a budding entrepreneur. It is necessary to study the intricacies of release and organizational issues. The production of cabinet furniture has the following features:

• project development;
• cutting materials, forming suitable parts;
• drilling holes, places for fasteners;
• cutting edge trim;
• assembly.

The technology is selected taking into account the peculiarities of the automated process. Through the introduction of CNC, it is possible to reduce the percentage of human labor involved. An experienced operator is required to enter the parameters, and the machine performs the main work. This is an advanced and economical way of manufacturing cabinet furniture, which is often used in workshops.

It should be borne in mind that the programs will have to be constantly reconfigured while working on individual orders. If you have to deal with such applications, it is better to refuse to use CNC machines. In large companies, you have to spend a lot of time on reprogramming, which is not profitable.

You can organize semi-automatic lines with the involvement of several machines. Here, human labor is partially involved, which allows you to quickly and most importantly cope with the tasks set with high quality.

Need to buy necessary tools, machines:

• format cutting equipment;
• edge banding machines;
• drilling and filler equipment;
• grinding machine;
• perforator;
• screwdrivers, drills, cutters, knives.

You can produce up to 400 units of products per month. This list may include cabinets, cabinets, tables, racks. The expenditure part consists of the purchase of materials, advertising, electricity costs, rent of premises, depreciation of equipment.

The approximate income from 400 products is up to 1660 thousand rubles, of which the profit is approximately 1060 thousand rubles.

Cushioned furniture

To quickly open the production of upholstered furniture, just look at examples of successful businessmen. This will be a good support during the launch of the business. Upholstered furniture occupies about a sixth of the entire furniture market, so this niche is considered quite attractive for entrepreneurs.

In recent years, the trend towards the production of custom-made armchairs and sofas has increased. Many small businesses successfully compete with large companies. They are ready to carry out small batches of sofas, armchairs. For this, there is no need to purchase expensive equipment. Almost all work is done by hand.

Small and medium businesses can track fashion trends, apply them to the creation of upholstered furniture. Large companies will not be able to quickly adapt to customer requirements.

A small company is ready to provide several variations of fittings, upholstery, material, which allows you to achieve exclusivity. The production of upholstered furniture requires the purchase of such machines:

• milling;
• combined,
• grinding;
• edged;
• trimming;
• turning.

They will cost 160,000 rubles. We also need to purchase equipment designed for drying, Sewing machines, cutting tables. It still requires up to 40,000 rubles.

The technology for creating upholstered furniture will require 200,000 rubles. To this amount, you need to add the purchase of office equipment and additional furniture - 90,000 rubles. As a result, it will be possible to organize a business that will allow monthly production of up to 100 sofas. Income - from 750,000 rubles, production costs - 580,000 rubles, profit - up to 290,000 rubles. The average payback is four months.

room

The proposed business plan for opening a furniture production workshop can be effective. It is necessary to successfully select a room that will meet certain requirements, have several departments. On its territory should be located:

All these premises must be located in the same building, but may be located in different parts cities. It is better to choose an office with product samples in the center, where there is sufficient traffic of people. It is better to locate the warehouse next to the production hall in order to reduce transportation costs.

Equipment

Opening a business begins with finding money to purchase equipment. You should not cooperate with other workshops for cutting materials, which will entail additional waste, an increase in cost. In this case, competitive advantages are reduced to nothing. It is worth knowing in advance how to open a furniture production workshop and invest money profitably.

To save on waste, you can purchase used equipment, which will cost 30-50% cheaper. You will need to purchase the following machines:

• Drying - if you plan to use natural wood in your work, which is pre-dried.
• Band saw - performs precise cutting of wood, chipboard, MDF.
• Machines for decorating, which helps to give the desired shape to the tree, cut chamfers.
• Devices for working with glass.
• Machine tools for working with metallic materials.
• Sewing machines.
• Tools.

During the work, sheets of chipboard, fiberboard, MDF, fittings, fasteners, varnishes, paints will be used.

Software

You can organize the visualization of the production process by introducing computer programs. They will allow you to quickly model various objects in 3D format. Designers will always be able to demonstrate furniture to the customer. You can use the Pro100 program.

Employees

It is quite possible to organize the production of furniture to open a business and receive a stable profit. Success will largely depend on the employees themselves. For work you will need:

• Manager- accepts orders, draws up contracts, accompanies projects;
• Boss production line – control of all stages of production;
• workers- up to four people for small production, the number of employees increases with the volume of work;
• Driver– delivery of furniture to a warehouse or a customer.

This is the minimum number of people that can work. The number of employees depends on the scale of organized production.

Customer acquisition

We need a business plan for the production of furniture, it can be viewed from trusted sources. It is important to develop a marketing plan that will help sell the product profitably. It is important to properly organize events to search for potential customers.

To successfully sell finished products, you must:

Sales of products

This item should also be included in an effective business plan for the production of furniture with calculations. It is important to think about distribution channels. Typically, a furniture shop produces goods for:

• individuals;
• customers of your own store;
• furniture stores.

The production plan is developed taking into account demand. According to statistics, cabinet, office, kitchen, upholstered furniture is popular. A well-designed advertising and marketing campaign will allow you to get the desired income.

Sales of office furniture

Business is not just a mechanical repetition of actions, but also the use of creativity. You have to be creative in how you sell your products and come up with some unusual ways to sell your product.

Let's take an example. Do you have a business plan for the production of office furniture and you are puzzled, but to whom to sell it? Just driving around your city, you will count at least a few office centers under construction. Just knock on their door and offer them your furniture at a bargain price!

In exactly the same way, you should sell furniture for the kitchen, living rooms or bedrooms.

Expenses and income

The concept of "furniture production" is quite extensible. One grandfather who assembles furniture at his dacha and makes money on it is already considered a full-fledged production. Therefore, it is impossible to determine exactly how much money you need to open a business. You can start working alone, or you can immediately hire several employees and then the monthly expenses will increase.

We will calculate the initial investment and monthly expenses for a small business in this niche.

Name	Sum
Initial Costs
Equipment	1.500.000r
Premises renovation	300.000r
Expendable materials	300.000r
Business registration	20.000r
Advertising campaign	50.000r
other expenses	50.000r
Total:	2.220.000r
Monthly expenses
Staff salary	180.000r
Premises for rent	80.000r
Public utilities	20.000r
other expenses	30.000r
Total:	310.000r

The net profit of such a business should be approximately 100,000 rubles per month. This is taking into account the fact that the revenue will be 410,000 rubles, from which we will deduct the monthly expenses in the amount of 310,000 rubles. Payback will be 23 months.

The production of cabinet furniture is a fairly profitable business, as the demand for this type of furniture is stable throughout the year. For this business you will need:

1. Premises: workshop and office;
2. Employees: designer-technologist and furniture assembler;
3. Suppliers of materials and accessories;
4. Intermediaries to increase sales: furniture stores and design studios.

Depending on the planned volume of investments and experience in this area, you need to choose a way to organize production. Production can be organized in three ways, depending on the length of the technological process and the amount of investment:

• Full cycle production;
• Medium cycle production;
• Short cycle production.

A full description of the technological process is presented in other sections of this business plan.

To organize a private business from scratch, you do not need to try to cover all stages of furniture manufacturing. It is better to start with assembly from ready-made components in your own workshop. In this case, you will have time to build a system of work with a client, establish relationships with suppliers, research the market, and also develop a customer base. And as soon as the flow of customers becomes stable, it is possible to consider the possibility of expanding the business by covering other technological processes.

The range of cabinet furniture consists of office furniture (chairs, tables, racks, etc.) and home furniture (cabinets, wardrobes, chests of drawers, tables, chairs, stools, benches, etc.).

Initial investment - 640,000 rubles.

The average monthly profit is 86,615 rubles.

Break-even point - 4 months.

The payback period of the project is 11 months.

2. Description of the business, product or service

According to the data of enterprises operating in the market, the demand for cabinet furniture is distributed between office furniture and home furnishings.

The range of offered products includes:

Office furniture: racks, cabinets, chairs, tables, cabinets;

Furniture for home: kitchens, dining tables, chairs, stools, cabinets, storage boxes, shelves, benches.

Due to the influence of the seasonality factor, the assortment may change. For example, in summer time in in large numbers order furniture for relaxing in the country: benches, stools, tables. In autumn, the demand for school desks and chairs, racks for papers and documents increases. Demand for kitchens remains consistently high throughout the year.

The production of cabinet furniture can be carried out in three different ways depending on the duration of the production cycle.

• First way implies the presence of a full cycle: from the manufacture of the material that acts as the basis for cabinet furniture (chipboard, chipboard, MDF) to the release of the finished product.
• Second way eliminates the material manufacturing process, i.e. Ready-made sheets of chipboard, fiberboard, MDF are purchased. It remains to cut them, make an edge and assemble until ready.
• Third option production is organized on the principle of a short cycle and includes only the furniture assembly process. Furniture is assembled from custom-cut chipboard, chipboard, MDF.

For organizing a small business from scratch, the best option is to work on the principle of a short cycle. In this case, there is no need to purchase expensive equipment, and the workshop works under a specific order.

Once you have established a customer base and the company has a steady flow of orders, you can expand production to cover other cycles. By this time, you will already have enough accumulated funds to purchase sawing and edge banding machines, which will allow you to increase the process chain.

The sale of finished products will be carried out in several ways:

1. Forming applications through your own office, which is also a showroom;
2. Through intermediaries: furniture stores, design studios. This way of cooperation will allow you to cover a geographically larger market;
3. Sales through an online store. Delivery in this case can be carried out by a third-party transport company.

3. Description of the market

Consumers of this type of business can be divided into three target groups:

Retail end consumers. These are the people who will use your furniture. They can be divided according to the age criterion and the frequency of purchases:

1. Young working people aged 25 to 30 who purchase furniture for the first time;
2. People aged 30 to 50 who update cabinet furniture in their homes and offices every 4-5 years.​​​​​​​

​​​​​​​wholesale clients. As a rule, these are private and public organizations that buy the same type of products in large quantities. This type of consumer includes schools, kindergartens, hotels, office centers, etc. As a rule, depending on the volume of the order, they are given a certain wholesale discount.

Intermediaries. These include interior showrooms and furniture stores. They are interested in long-term cooperation and work with you for a certain percentage of the order. Many of them exist in the showroom format, which allows them to host exhibition samples of their own products.

The competition in the market for the production of cabinet furniture is quite high, so you should not initially invest a lot of money in this type of business. The demand for your products will mainly depend on the quality, delivery time, as well as the price of the finished products. An important factor will also be the provision of guarantees for products within a year from the date of installation and start of operation.

The high level of competition is due to the fact that your competitors are not only the same private workshops, but also large companies. For example, the international network IKEA offers a large selection of cabinet furniture. However, a favorable factor is that with the appreciation of the dollar, the prices of Swedish furniture have increased significantly.

Let's highlight the main advantages that will allow your company to occupy a stable niche in the cabinet furniture business:

1. Work under the order. No need to organize a warehouse and store large stocks of materials;
2. The minimum set of tools. At the first stage, you do not need to invest in the purchase of expensive equipment;
3. Small staff. To get started, it will be enough for you to hire two employees in a permanent staff;
4. Availability of own showroom and exhibition samples in interior and furniture showrooms;
5. Possibility to change the range of products depending on the trend of demand;
6. Large selection of materials and accessories for customers with different income levels;
7. Creation of an online store with delivery in the region;
8. Manufacture of designer furniture according to author's drawings.

4. Sales and Marketing

Marketing channels

5. Production plan

Stages of creating a business for the production of cabinet furniture

Creating your own production consists of the following steps:

• State registration

To open a small workshop with a short cycle production, you can register as an individual entrepreneur. In this case, you do not need to open a current account and create an authorized capital.

However, if you intend to soon expand production and work with large suppliers and customers, it is better to register as an LLC right away. Optimal system taxation when working with orders coming from individuals- STS (15% income minus expenses). In this case, you will need a CCP installation.

• Rental of premises for workshop and office

Since at the first stages you will not need to install large-sized equipment, it will be enough to rent a room of 200 sq.m. At the same time, 150 sq.m. accounts for the workshop and warehouse, and 50 sq.m. to the office space, where exhibition samples will be presented, as well as workplaces for the designer and manager.

An additional advantage when choosing a room will be the opportunity to increase the rental area up to 300 sq.m. during a year. Subsequently, when increasing production, you will need additional square meters to organize a warehouse for materials and finished products, as well as a place for machines and equipment.

Room requirements:

• Non-residential premises

The most suitable for this type of activity will be a production facility. This is due to the fact that the work of the workshop is accompanied by a high level of noise.

• Ground floor, two entrances

You will need to organize two separate entrances: to the office and to the workshop. In the second case, it is necessary to have access roads for trucks.

• Three-phase electricity 380W.

Some equipment has a high power consumption. This needs to be thought out in advance.

• Absence of moisture and high humidity.

This is a fundamentally important factor. Since the main material for work is wood, high humidity will immediately affect the quality of finished products.

Stages of working with a client

The implementation of the order is carried out in several stages:

• Client's contact with the company

At this stage, the manager or leader identifies the needs of the client and draws up a list of pieces of furniture that he needs. Further, the designer-technologist begins to work with the client. He helps the client decide on the design of the product, the number and size of drawers, the material, color and texture of the facade, etc.

• Cost calculation, ordering

After agreeing on the type and composition of products with the client, the designer-technologist calculates the cost of the order. Then the manager or manager agrees this cost with the client, places an order, and takes an advance payment. The term of the order is indicated as standard and ranges from 30 to 45 working days. In this case, early production of furniture is possible.

• Purchasing materials from suppliers

On the this stage a manager or leader orders individual components from suppliers.

Main material. In its role is chipboard, MDF or solid wood. You need to order not only a sheet of the desired material, but also its sawing to size and edge. You can place an order from one supplier, or you can purchase sheets separately from one supplier, and processing from another.

facades. Kitchen facades, as well as cabinet doors, are separate furniture elements. Their main function is decorative, so the range on the market is huge. You can choose to work with several suppliers by comparing prices for specific products.

Countertops. They can be made both from laminated chipboard sheets, and from natural and artificial stone.

Back walls and bottom of boxes. These elements are made mainly of HDF, the color is selected according to the main material of the furniture.

Furniture fasteners. These are metal products that act as connecting elements: furniture corners, wooden dowels, eccentric ties, euro screws, etc.

Accessories and guides. This category includes furniture hinges, lifting mechanisms, door handles, furniture legs, as well as guides for sliding doors wardrobes.

To compare suppliers of materials, two criteria should be followed: price and production and delivery time. As a rule, lower prices are accompanied by longer lead times. It is fundamentally important for the company that all individual elements are produced at the same time, as well as that the entire order as a whole is completed as quickly as possible.

• Main job: assembling the furniture body

This work is performed by the furniture assembler in the workshop. It accepts the delivery of components and assembles the main body of products. Small and mobile products are fully assembled. These include bedside tables, chairs, small tables. Large-sized furniture involves partial assembly in the workshop and final installation on the object.

• Delivery and installation of the finished product

This is the last stage, which requires the presence of an assembler and a supervisor. The manager accepts the finished work, transfers it to the client and receives full payment. The order is considered completed.

6. Organizational structure

To start the organization, you will need three people: a manager, a designer-technologist, a furniture assembler.

With an increase in the scale of production, the staff will be replenished. In the future, the composition of the state.

In this article:

The furniture business can be developed in two ways - to sell furniture already made by someone or to produce your own. But it is much more profitable to combine these two streams into one channel. And the easiest option for organizing your own furniture production is the opening of a workshop for the production of cabinet furniture.

What is included in the category "cabinet furniture"

Cabinet furniture is a piece of furniture that has a "box" design and is designed to be placed along the walls. This category includes: tables, racks, cabinets, cabinets, walls and other types of furnituremade from separate hard parts.

The production of cabinet furniture is regulated by the following standards:

• GOST 16371-93: Furniture. General specifications.
• GOST 19882-91: Cabinet furniture. Test methods for stability, strength and deformability.
• GOST 28105-89: Cabinet furniture and tables. Test methods for drawers and half drawers.
• GOST 13025.1-85: Household furniture. Functional dimensions of storage compartments.
• GOST 28136-89: Cabinet wall furniture. Strength test methods.
• GOST 26800.4-86: Furniture for administrative premises. Functional dimensions of cabinet compartments.

Analysis of the market for cabinet furniture

According to the Federal State Statistics Service, the production of cabinet furniture is the most demanded type of furniture business, which occupies about 25% of the niche of all furniture production. Today's consumer is well aware of what cabinet furniture is and why it is needed. At the same time, even the brand or the company's long stay on the market is not important - offer a lower price with decent quality - and your buyer is yours.

If you arrange consumer requirements in the form of a pyramid, then the lowest and most “weighty” tier will be the price, then the materials used, build quality, original design, and only then - the manufacturer's brand. Therefore, despite the huge competition in the cabinet furniture business, there is a place for everyone who can understand the desires of the consumer and predict fashion trends.

Who is a potential buyer?

Analysis age characteristics, the target audience of cabinet furniture buyers is divided into two groups:

• young people under the age of 30 who purchase furniture for the first time;
• the older age category (40-50 years old), who buy new furniture to replace the old one.

The most demanded "representatives" of cabinet furniture are kitchens and walls for the hallway and living room.

Raw materials for the production of cabinet furniture

Cabinet furniture can be made from chipboard, MDF, solid wood. To reduce the cost of production and the final cost of the product, companies often combine these materials, for example, replacing expensive furniture panels in the wall area and partitions with chipboard or laminated fiberboard.

The easiest option to start production is to make furniture from double-sided laminated particle boards (LDSP). Why?

Firstly, there will never be any problems with the supply of such raw materials - laminated chipboard is produced in plenty by both domestic and foreign manufacturers. Secondly, for the same reason (broad offer), it is possible to agree on favorable delivery terms (with deferred payment, discounts for large lots, etc.). Thirdly, the use of laminated chipboard significantly reduces the cost of production, since it reduces one stage - veneer or laminate veneer in the manufacture of furniture, which requires additional investment and makes sense only with large volumes of production.

For the selection of raw materials, it is necessary to be guided by the following indicators:

• thickness of LDSP boards (16-18 mm for external walls and 12 - for internal partitions);
• density - compliance with GOST 10632-89;
• emission class according to 16371-93 - E1.

For back walls furniture, you can use fiberboard (GOST 4598-86).

Features of the technological process for the production of cabinet furniture

There are several options for the technological process of manufacturing cabinet furniture. They can be divided into chains of various lengths:

• a complete technological process - from the manufacture of material for the hull base (chipboard, MDF, furniture board) to the finished product. This is best option for mass and serial production, which can significantly reduce the cost of materials, but is very costly from the point of view of small businesses;
• medium - the manufacture of furniture, where the raw materials are finished sheets of chipboard, fiberboard, MDF - in fact, only cutting and assembly;
• short (assembly only) - the production of cabinet furniture is carried out from custom-cut chipboard, chipboard, MDF. This is the most popular option for starting a small business from scratch, which involves working on a specific order without buying expensive cutting equipment. Then, after developing an appropriate customer base and receiving serial orders, you can think about purchasing your own cutting and edge banding machines in order to "lengthen" the process chain and expand production. This explains the relative ease of entering the furniture manufacturing business - in fact, it can be plan in any sequence of the production cycle.

The manufacturing technology of any cabinet furniture is divided into five main stages:

• Drawing up a project of the finished product in various planes;
• cutting necessary materials for details of future furniture;
• Drilling nests for fasteners;
• Facing trim edges (laminated edge, veneer, PVC film);
• Assembly of the finished product.

A detailed description of the technological process depends on the automation of production and the percentage of the use of manual and mechanized labor. The most progressive (and, accordingly, expensive) production is considered to be equipped with automated machines (CNC). The operator only needs to enter the dimensional data into a special computer program, design the desired product and give the “start” command.

In just a few minutes, the CNC machine will cut out the necessary walls and partitions of future cabinet furniture from clearly fixed materials, drill holes according to the development plan. It remains only to veneer the edges and assemble the finished furniture. But it is profitable to buy such lines in the presence of constant serial orders. It does not make sense to reconfigure the machine for each piece of furniture on an individual order. Therefore, let's consider for example the "golden mean" - the work of a semi-automatic line of several machines with partial use of manual labor.

To start such a production, you will need the following equipment:

1. panel saw with manual feed of materials;

2. edge banding machine for straight edges, concave and convex elements;

3. drilling and filler machine for making blind and open holes for fittings, hinges, dowels;

4. grinder;

5. screwdrivers;

6. perforator;

7. cutting tools(milling cutters, drills, knives).

Description of the production technology of cabinet furniture

1) After the development and approval of the sketch by the customer, a model of the future product is created using a computer program , which can be installed on a regular laptop.

For example:

• Cutting- a program for choosing the optimal cutting of sheets of chipboard, chipboard, MDF with the least loss;
• PRO 100- a program for visualizing a sketch of a model in 3D, drawing up a design, constructing and calculating the necessary materials, parts and accessories for assembly.

But manufacturers of automatic and semi-automatic machines offer other types of programs already installed on their equipment, such as "UCANCAM V9", "ArtCAM", etc.

2) A plate of the material from which the product will be made is fixed on the machine, sawn into separate parts in accordance with the cutting charts.

If furniture is made from fiberboard - on this preparatory work and end - the parts go to the assembly. If we are talking about furniture made of chipboard or chipboard - rough blanks are subject to mandatory machining of sawn edges;

3) Furniture parts made of chipboard come to the edge banding machine, where with the help of glue and pressure press slices of plates are faced with a laminated edge , PVC film, melamine or other edging materials;

4) Depending on the equipment of the machine, holes for fasteners are done:

• semi-automatically- on filler machines;
• manually, using rotary hammers and electric drills, using drawings with additive schemes.

6) After the holes are added, the product is ground along the edges (to smooth, remove the overhangs of the edging material in height and length) and sent for assembly;

7) Control Assembly using hand tool helps to identify shortcomings and inconsistencies and eliminate them in the finished product. After that, the furniture is disassembled (if necessary), packed and sent to the finished product warehouse.

Estimated business plan for organizing the production of cabinet furniture

1. Project goals

The company plans to open a furniture shop for the production of cabinet furniture of the middle price segment.

Range: cabinets, tables, shelving, bedside tables. The production will be organized on the principle of an incomplete cycle: raw materials in the form of chipboard and fiberboard boards, as well as accessories, will be purchased from suppliers for further cutting according to patterns into finished panels, processing and assembling furniture according to the developed drawings.

2. Financing

To launch production, it is planned to attract the own funds of the founders of the LLC, which will reduce the payback period and give an advantage in the formation of pricing policy.

3. Target group of buyers:

• intermediaries - specialized furniture stores, repair and design studios;
• end consumers (retail) - people with an average income who prefer to renew furniture every 3-4 years;
• final consumers (wholesale) - state enterprises and state institutions, office centers, hotels.

4. Ways of implementation:

A) through a warehouse-shop in which samples of work will be exhibited and an office equipped to receive customers;

B) direct deliveries of furniture batches to private companies and government agencies; C) through dealer networks (including in other regions).

5. Advertising campaign

Advertising will be built with the expectation of the target group of consumers, for which the following will be used: media (advertising in the press of the relevant subject), the creation and promotion of your own website on the Internet, placement of advertising banners on websites dedicated to interior design and renovation of premises. It is planned to allocate 60,000 rubles per month for advertising purposes.

6. Organizational issues

For the legal registration of the business, it was decided to create a Limited Liability Company (LLC) on the general taxation system. This form makes it possible to work with both large wholesale suppliers and consumers, as well as retail buyers.

The following documents are required to register a company:

• information about the name of the enterprise;
• decision of the founders (protocol) on the opening;
• information about the director and accountant;
• details of the account opened for the contribution of the authorized capital (if the contribution is in cash), and the current account for conducting business activities;
• confirmation of payment of state duty;
• charter, indicating the amount of the authorized capital (at least 10,000 rubles) and such types of activities:
  • 36.12 Manufacture of furniture for offices and shops
  • 36.13 Manufacture of kitchen furniture
  • 36.14 Manufacture of other furniture
  • 51.47.11 Wholesale of furniture
  • 52.44.1 Retail sale of furniture
  • 52.44.5 Retail sale of wood products, cork and wickerwork
  • 52.61.2 Retail sales carried out directly by means of television, radio, telephone and the Internet.

7. Requirements for the premises for the production of cabinet furniture

• First floor,
• availability of all communications,
• three-phase electricity 380 W,
• access roads and loading docks,
• lack of moisture and high humidity.

It is planned to rent a room of 500 m 2 at a price of 240 rubles / m 2, broken down into 3 parts:

• office with an exhibition hall, with an area of ​​50 m 2 ;
• workshop for the production of cabinet furniture, with an area of ​​350 m 2;
• warehouse of raw materials and finished products - 100 m 2.

Total - 120,000 rubles / month (1,440,000 rubles / year).

8. Staff

To work in one shift (21 working days / month, including holidays and weekends), the following staff is required:

• director - 40,000 rubles / month;
• accountant - 35,000 rubles / month;
• customer service manager - 20,000 rubles / month;
• designer-designer - 25,000 rubles / month;
• master of production - 30,000 rubles / month;
• shop specialists - workers with knowledge of the main types of furniture machines and the features of working with chipboard, fiberboard and MDF boards (5 people for 20,000 rubles / month);
• auxiliary workers - (2 people at 12,000 rubles / month).

Total: 12 people.

Estimated Wage Fund - 274,000 rubles / month.

Payroll taxes (37.5%) - 102,750 rubles / month.

Total salary costs - 376,750 rubles / month.

9. Main and auxiliary equipment

Total cost - 423 950 rubles

10. Performance

It is planned to release products in the following volumes:

• pedestals - 100 pieces / month,
• tables - 100 pieces / month,
• cabinets - 100 pieces / month,
• racks - 100 pieces / month.

11. Calculation of the cost of production

According to the calculated data of the table of consumption of materials for output

and prices for materials

The cost of production will consist of the following material costs:

• consumption of materials,
• electricity,
• advertising,
• the salary,
• depreciation,
• rent.

Pedestals - 18,354 (material costs) + 207.59 (electricity) + 94,187.5 (payroll + unified social tax) + 21,197.5 (depreciation) + 45,000 (other costs: rent, advertising) = 178,946.59 rubles /month.

Tables - 27,550 + 207.59 + 94,187.5 + 21,197.5 + 45,000 = 188,142.59 rubles / month.

Cabinets - 44,647 + 207.59 + 94,187.5 + 21,197.5 + 45,000 = 205,239.59 rubles / month.

Shelving - 19,210 + 207.59 + 94,187.5 + 21,197.5 + 45,000 = 179,802.59 rubles / month.

Total: 752,131.36 rubles / month.

12. Price

Calculation of the wholesale selling price per unit of production (cost per unit of production + profit margin):

Cabinets - (178,946.59 rubles: 100 pieces / month) + 25% = 2,236.83 rubles.

Tables - (188,142.59 rubles: 100 pieces / month) + 25% = 2,351.78 rubles.

Cabinets - (205,239.59 rubles: 100 pieces / month) + 25% = 2,565.49 rubles.

Racks - (179,802.59 rubles: 100 pieces / month) + 25% \u003d 2,247.53 rubles.

13. Revenue and profit

Revenue: 2,236.83 * 100 pieces + 2,351.78 * 100 pieces + 2,565.49 * 100 pieces + 2,247.53 * 100 pieces = 940,163 rubles / month.

Cost: 752,131.36 rubles / month.

Balance sheet profit: 940,163 - 752,131.36 = 188,031.64 rubles / month.

Income tax (20%): RUB 37,606.33/month.

Net profit: 940,163 - 752,131.36 - 37,606.33 = 150,425.31 rubles / month.

14. Financial analysis

Expenditure part

• material costs - 752,131.36 rubles;
• capital costs - 423,950 rubles.

Total: 1,176,081.36

15. Product profitability

(Balance Sheet: Cost) * 100% = (188,031.64: 752,131.36) * 100% = 25%

With the manufacture of 400 units of cabinet furniture per month, the payback of the project will be 8 months.

On modern Russian market production of cabinet furniture occupies a quarter of all furniture production. Small and medium-sized businesses consider this industry profitable and profitable - the demand for quality products is stable. Consider how much investment is required to organize your own furniture workshop, how difficult it is to lead the market and whether it is worth it for novice entrepreneurs to try themselves in this area.

Demand for cabinet furniture is currently very high. In general, it is always quite high, but at present, the growth of interest is due to the revival of the new housing market.

At the time of buying new apartment or repairing the old one, the acquisition of new cabinet furniture is almost inevitable. This is the basis of any interior.

Cabinet furniture is all furniture made of solid modules, installed and fastened horizontally and vertically. This variety includes:

• cabinets;
• buffets;
• headsets;
• storage areas;
• racks, "walls", shelves, bedside tables;
• dining and writing tables.

At the same time, in modern conditions, one cannot complain about the lack of supply. Both small workshops and huge corporations actively sell their furniture. The furniture manufacturing business exists in a highly competitive environment.- this is the main reason for the closure of most start-ups. Therefore, before trying to realize yourself in this area, it is worth drawing up a business plan, analyzing costs and taking into account all the pros and cons.

Cabinet furniture is all furniture made from solid modules.

What materials are cabinet furniture made of?

How to start a furniture business from scratch? First you need to find out what modern cabinet furniture is made of. The most common material is chipboard (chipboard) or medium density wood panel (MDF). Solid wood furniture is less common: it costs significantly more, so the demand for it is lower.

Chipboard furniture is much cheaper, as it is made, in fact, from glued wood shavings. Modern methods of decorating allow you to give it a more expensive and solid look, while maintaining a low cost.

If you are planning to start the production of cabinet furniture from chipboard, you definitely need a reliable supplier of materials who will provide you with blanks for work at the right time and in the required volume. With manufacturer chipboard is better enter into a supply contract, and not purchase materials on demand on their own.

As for related fittings and other materials, it is also necessary to conclude contracts with reliable counterparties for their supply in order to avoid a situation where it is impossible to fulfill an order in due time due to lack of components.

How cabinet furniture is made

Before starting the list necessary equipment and other costs for your enterprise, it is important to get at least a general idea of ​​the technological process of manufacturing cabinet furniture. Simplified, it can be described as the following cycle:

1. Preparation of the product design, determination of the shape and size of the components
   modules.
2. Production of modules in accordance with the product design.
3. Mounting hole preparation.
4. Section processing (film, veneer, laminated edge).
5. Collection of the finished product.

Any workshop for the production of furniture reproduces this technological cycle in one way or another. Its minor changes depend on the equipment available at the enterprise, production optimization, qualification skills of employees.

The speed and comfort of work depend on the quality of machines and other equipment.

What equipment is required for your own furniture production

Now consider what equipment for the production of furniture is necessary for a start-up enterprise. First of all, this different kind machines for furniture production:

1. Format cutting. With the help of this machine, modules of the desired size and shape are created from chipboard blanks. They allow you to cut panels horizontally and vertically, as well as at an angle without chipping, with exact observance of the required dimensions. Such machines are divided into varieties depending on the technology of feeding the workpiece: manual, semi-automatic and fully automated.
   

   For small productions, manual ones are suitable - they allow you to serve the required volume and at the same time are cheaper. With the enlargement of the enterprise and the transition to mass production, it is reasonable to replace them with semi-automatic or automatic machines. The price of such machines starts from 200 thousand rubles.

2. Edge banding. The name of this machine speaks directly about its function - processing the edges of the product. Several options for processing cuts are possible: gluing a decorative film, melamine edge tape, installing veneer or wooden slats. For a new such car, you will have to spend at least 600 thousand rubles, for a used one - about 300 thousand.
3. Drilling and filler. Required for mounting hinges and mounting holes. The cost of such a machine starts from 300 thousand rubles.

In addition to machine tools, a modern furniture workshop should be equipped with:

1. Grinding machine - for polishing workpieces or finished products. From 2 thousand rubles, but for production purposes it is better to consider options from 10 thousand rubles.
2. Screwdrivers. There should be several of them, as each employee needs them. The purchase of screwdrivers will have to spend from 30 to 50 thousand rubles.
3. Perforator. From 10 to 20 thousand rubles.
4. Knives, drills and other cutting tools, about 20 thousand rubles.

Thus, only 1,200,000 - 1,500,000 rubles will have to be spent on equipment for making furniture and related tools. You can save money in several ways. For example, to purchase used equipment or to start leasing it.

When buying machines, new or used, carefully consider all associated warranties. A good sign would be the availability of warranty service. Read customer reviews first. The quality of machine tools and other equipment determines the speed and comfort of work, and hence the quantity and quality of products.

Where to open a furniture production

The production of cabinet furniture for business purposes requires quite a lot of space. Conventionally, the entire space can be divided into zones:

• storage of blanks;
• installed machines/workplaces;
• collection and processing of finished products;
• storage of finished cabinet furniture.

A small business needs an area of ​​about 100 square meters. It is better to rent it in the industrial part of the city: it will cost much less. Make sure that the rented premises have convenient access roads for the delivery of materials and workpieces, as well as loading finished products. The cost of renting a room varies significantly depending on the region, but on average it will cost 100-200 thousand rubles.

For a small enterprise, an area of ​​\u200b\u200babout 100 square meters is required.

How furniture manufacturers work

The majority of furniture manufacturers, especially small businesses, prefer to make and assemble products to order. This approach is beneficial for both parties: buyers receive furniture of the right size, color and configuration, and the manufacturer spends exactly as many resources as necessary and does not work at a loss.

With this approach, one sample is made, which is exhibited in the store with an indication that the copy for sale will be made taking into account the wishes of the client. The main thing with this approach is to produce furniture quickly enough and offer customers the maximum number of options.

Whom to hire

The basis of the furniture enterprise will be workers, mainly carpenters, whose task is to directly manufacture samples and products to order. The number of workers depends on the volume of production, for a small workshop, 2-4 people are enough.

A sales manager is needed to find channels for selling products, interact with customers and collect orders. This specialist negotiates with furniture stores, looking for customers in reality or via the Internet. May act as a marketer and work on the company's sales strategies. Purchasing manager performs reverse work- looking for suppliers, ensures timely delivery of components for production.

It is very good if it is possible to hire a furniture and interior designer (albeit at half the rate) who will design sample designs and recommend diversified solutions for customers.

When an enterprise assembles furniture according to the customer’s measurements, an employee is needed who takes orders and, if necessary, travels to the site and takes measurements (for example, for the manufacture of cabinets, “walls”, kitchen sets and shelving). This function can be taken over by a designer or a sales manager.

Advantages and disadvantages of the cabinet furniture business

How profitable would such a business be? Furniture is always in demand, but it is very difficult for start-ups to gain the upper hand over competitors. Therefore, before investing in organizing your own furniture business, carefully evaluate all the pros and cons of this business.

Strengths: high demand and self-realization

1. Cabinet furniture is always in demand, so the manufacturer of quality products will always be able to earn.
2. Relatively small investment in the enterprise. Of course, the initial capital for a furniture company cannot be called minimal. But, firstly, it is significantly lower than the capital required for most other industries. Secondly, investments can be significantly reduced by buying used equipment or leasing it.
3. The possibility of self-realization as a businessman or a craftsman who produces high-demand and high-quality products.

Furniture is always in demand, but it is very difficult for start-ups to gain the upper hand over competitors.

disadvantages

The main disadvantage of the cabinet furniture business is very high competition. Such activities are carried out by small private workshops and huge factories. Startups find it hard to compete, many close after a year and a half of work, having suffered losses.

What gives furniture manufacturers an advantage in the market

Why do some workshops successfully operate in the cabinet furniture market for years, while others close after working for 12-16 months? The reasons can be very diverse, but there are several characteristics that unite successful companies:

1. good work with quality materials. By purchasing such furniture, buyers expect that it will serve them for at least 10-15 years and at the same time retain its “marketable” appearance. It is quite difficult to guarantee this when working with chipboard, so those companies that combine maximum quality with affordable prices are retained on the market.
2. Maximum attention to the wishes of customers, exact observance of dimensions, variability of colors and textures.
3. Manufacture of furniture of different price categories - for greater coverage of potential buyers.
4. Active advertising campaigns aimed at attracting new customers and loyalty programs for regular ones.

Conclusion

The cabinet furniture business requires an initial capital of at least 1.2 million rubles and a set of specific knowledge. A small business needs 4-6 employees. The competition in this area is very high and is explained by the steady demand among various categories of customers.