Crowdfunding is the most popular platform. The largest Russian crowdfunding platforms. Crowdfunding platform "Planet"

08.09.2020

Hey!

I associate the foreign word "crowdfunding" with a treasure trove of candy wrappers, which was money in the "shop", and the expectation of something magical.

I want real financial schemes - no need to run anywhere!Crowdfunding in Russiaturns electronic "wrappers" into real money. If you dream of bringing the project to life, I will tell you how to do it.

Translated from English, crowdfunding means "funding a project by the community" (the crowd - "crowd" - sounds too rude). For the author of the idea, this is not a charity or a donation.

Crowd technologies need to be able to apply. Money is important in meaning, but it is not the main thing. "Shoots":

curiosity;
desire to be an accomplice of something new in Russia, something creative;
the desire to be in line with what is important to many.

Brief history of development

The idea of "with the world by a thread" in age can compete with the birth of goods n o-monetary relations. In Russia, the whole world built churches, helped the victims of the fire.

At the beginning of XXI in. Americans combined the old approach with digital technologies. Since initially no one would just help, they began to use small gifts as a thank you. Sponsors received tickets, books, the opportunity to spend a day with an idol.

Initially, fundraising campaigns used Internet correspondence. Then specialized sites and groups in social networks were created.

In the Russian-speaking segment of the Internet, crowd-technologies began to be used after 2010. In 2014, the volume of the Russian crowdfunding market amounted to approx. eye 700 million rubles In 2018 - more than 1.5 billion rubles. Although Russia is just mastering crowd finance, the growth rate of those wishing to receive project financing in this way are increasing.

How does it work

Crowd technologies turn social capital (the total number of all potentially caring people) into financial capital.

Here is an example for Russia: I have an idea - transforming bags for young people. A business plan has already been calculated, drawings have been made, a trial copy has been sent off. There are no such products on the Russian market, the cost is average. Used strong and light modern materials(there is a preliminary contract with the supplier). But the bank does not give a loan: I am a beginner businessman.

I don’t give up, I post a description of the project on a special platform for crowdfunding in Russia.

Spread:

video (mostly not advertising, but an explanation);
photographic materials of the bag from all sides (and dimensions, of course);
I show the elements (so that a person understands where such an amount comes from).

I indicate how much money is needed and what “goodies” will be received by voluntary assistants - residents of Russia (it is not worth counting on foreign investors on our sites).

Those who wish all over Russia, imbued with the idea, send funds - they launch crowdfunding. And then follow the project. They comment, even suggest. The initial idea is transformed even more.

So the required amount is collected first. Some time after the launch of a creative idea, everyone who has invested receives a creative copy.

What is the price

There is no need to think that in Russia they will fall for poorly executed promos. Initial costs include high-quality video and photos, sales text, internet and communication fees.
If the project is the production of bags, toys from scratch, find the means to send trial batch.

Crowdfunding platforms both in Russia and abroad earn on commissions (about 5%). Put the same amount on:

reciprocal gratitude;
banking service;
registration of entrepreneurial activity;
legal services (especially in Russia).

Who can use crowdfunding

In Ross And crowdfunding is useful:

business, regardless of size;
authors of works (literature, music, cinema);
charitable organizations;
social entrepreneurs;
to everyone who has an idea, but he cannot find a way to implement it.

Successful examples of crowdfunding

Society in the Russian Federation supports creative endeavors. The most striking projects implemented through crowdfunding in Russia:

in revival of the Ural village. The author of the idea, Guzel Sanzhapova, carried out 4 campaigns aimed at the development of beekeeping. Results: new jobs were created, infrastructure appeared. And the village came to life: why go abroad, because in Russia you can earn money. And the sponsors (also called backers) received herbal teas with honey;
n inflatable sofas without the usual inflation. The idea of Nikolai Belousov attracted about 4 million rubles;
with overalls for fishermen, hunters. The author of the idea is a team of designers from Russia. Collected through crowdfunding the necessary amount for equipment. Finished goods sells through aliexpress . No huge batches and clogged warehouses.

Kinds

Crowdfunding is usually divided into several types.

Reward crowdfunding

Crowdfunding with gratuitous help ( reward - reward, reward, monetary reward) is used in charitable undertakings. For example:

construction of a clinic;
work of the rehabilitation center;
fundraising for treatment;
animal shelters, etc.

Sponsors transfer any amount (there is no minimum or maximum threshold in the amount of the transfer). Sometimes the idea of the author provides for volunteer assistance.
This also includes crowdfunding with a simple gratitude from the author (books, tickets, meetings, product samples).

Equity crowdfunding

This type of crowdfunding is also known as crowdinvesting ". Investing in a project involves obtaining a share in the business. capital crowdfunding ( equity from English. – capital) is practiced by firms on initial stage:

taxes are reduced;
the reporting form is simplified.

But in Russia such projects are not popular. Here the shares would be persuaded to buy ...

Debt crowdfunding

Crowdfunding on parole, or microcredit. The author of the idea promises to return the funds, he just lends money. Sponsor receives:

or a share in the project and a part of the possible profit;
or a full refund.

Citizens of Russia trust such schemes even less. Ponzi schemes are too fresh in my memory.

Features

Crowdfunding in Russia is distinguished by increased responsiveness about st for charitable projects, but a cool attitude to everything else.

The reason often lies in the clumsy ill-conceived presentation. You read the tongue-tied text of the project with errors, and the desire to invest, to support the author disappears.

Advantages and disadvantages

Pros of Russian crowdfunding:

quick fundraising for charity;
lack of bureaucratic nit-picking;
relative anonymity (often the project does not provide a list of donors).

Of the minuses of crowdfunding in Russia, one can note:

the importance of the author's reputation. An unknown inventor is doomed to failure. The author should be known by his deeds in this direction;
lack of popularity technically x project s .

Top Biggest Crowdfunding Platforms

Although there are many platforms, I advise beginners in Russia the best (finances will definitely be transferred to the company's account).

Russian

An example of successful working crowdfunding sites in Russia can be:

Boomstarter , which received the 2012 "Best Startup of the Year" award. It was created as a Russian clone of the world famous platform Kickstarter . And it also works on the principle “the author will receive funds only if by a certain hour he has collected the required amount in full”;
Portal Planeta. en focused on people of art in Russia and charity. Works according to the scheme “collected funds (excluding commissions) go to the author of the idea”;
CrowdRepublic specializes in games and books. At the same time, the sponsor, not the author of the idea, independently chooses the amount and type of remuneration.

In the world

The best platforms are:

artistshare. com - the oldest resource in the USA;
indiegogo. com. O differs by a floating commission: 4% - when collecting the required amount, 9% - if amount below;
Kickstarter. P popular with small manufacturers of bags, toys, a little their gadgets. The author of the idea receives funds only if the threshold amount is reached.

Rules for achieving success on a crowdfunding platform

According to statistics, every and I the third idea in crowdfunding in Russia is a failure. But that doesn't mean the idea is bad. Just not prepared by the author.

Basic rules for success:

to pretty wrapper. The author needs to present the idea in such a way, show the benefits and advantages from different angles, so that even skeptics do not have a reason to criticize the project (and the people in Russia are literate);
" to shout louder." Of all those who have ever heard about the project, only 1% will show interest (and support financially). Therefore, it is necessary to work out a support group. Main areas of work:
mailing to e-mail (not spam!);
discussion in social networks (communities and groups are led by the author of the project);
banners on sites operating in the industry of Russia where the idea is supposed to be implemented;
"b" ruble to her. The author needs to justify the amount to the penny (no more and no less). On the one hand, this shows the professionalism of the author, on the other hand, the backer understands that the project is not from the series of “gather money and leave” (for example, buying a mini-bakery in Russia does not need en 1 million dollars);
" in seven sisters by earrings. Rewarding participants is the very incentive on which the idea of crowdfunding rests. The author offers the released product, gifts, subscriptions;
« h flax of the family. Get ready to become a “caring mommy” project. Only when you yourself burn with an idea, sleep for 5 hours a day (and you need to come up with, pack, send out, trumpet about it), turn to specialists for help, then the startup will “shoot”.

Please note: finances are collected faster for the component of the crowdfunding project. For example, if you are planning to open a rehabilitation center in Russia, collect money for a small area of work: payback simulator s, equipment.

People see:

the author of the idea is in full swing;
The process does not take up to a year.

Then there is a feeling that you are helping to raise the country, participation in a good cause.

How to create and advertise your crowdfunding project on the site: expert advice

The formula for the guaranteed victory of crowdfunding in Russia:

30 % Yes e t creative idea and the tenacity of its author;
40 % bringing and t planning the preparatory period and its precise execution;
30 % depends on the actions after placement.

Therefore, in order for actions to lead to success, pay attention to the points:

to Raudfunding in Russia is the sale of an idea, taking into account the mentality. So ask yourself questions:
what specific problem the idea solves (whether people need it);
how implementation will be achieved;
b The author's biggest mistake is to come up with an idea, sketch out a business plan and run to ask for money. First, a group in social networks, communication, friends - at least 1000;
to content. Boring text in abstruse language (and even stolen), low-quality video, stock pictures will kill the idea. If you decide to make a country hospital, then the video: here is our nature, here is the beginning of construction. There is a stream, and there are cows. And not a cut piece from a health show. And throw out the extra pictures (every and I with gigabytes), watery texts (“but it’s so scientifically written there!”);
a the second is fuel for the engine. Not a single management team will bring together the scattered pieces of an idea into a whole (but it will pull out a lot of money). The task of the author is daily (!) write new texts in social networks (not a repost!), attract friends, come up with rewards, advertise the project in all ways.

Answers to frequently asked questions

Financial information about crowdfunding in the wild a x Russia is shrouded in mystery. We have to "stuff the bumps." To make it easier, I will answer a couple of popular questions.

Boomstarter does not give money: what to do

If it is a backer, the amount is returned when:

startup at the fundraising stage (in " L personal account" in the tab "Your balance" select " With even”, enter details for withdrawal);
the project is canceled (the refund is made by the site to the card from which the initial payment was made).

When the project is completed and the sponsor wants a refund, the costs of the site and the applicant are deducted from the refund (see rules Boomstarter ). If they are larger, there will be no refund.

In addition, the transfer of funds is carried out throughout the month. I recommend that those who disagree write to the site administration. Moderators are interested in reputation and attracting backers, so they try to resolve conflict situations.

For the applicant in When registering a startup, Russia is offered to choose the type of application, which specifies the terms of payment. Therefore, I recommend re-reading the rules, and then writing to the support group and complaining on social networks.

How to create a project To ikstarter

To get started, find an intermediary: the collected money will be transferred only to a US citizen.

determine the section in which the project will be placed;
register, create a new project (in some cases you will be asked to provide drawings, a working prototype or a demo version);
post a presentation.

In Russia, we increasingly see that projects in music or other arts, IT, medicine, politics, etc. funded through crowdfunding. This led to the growth of special money-raising services (in 2012 they could be counted on the fingers). The article considers working platforms for crowdfunding in Russia.

The project works according to two schemes "All or nothing" (you can raise any amount, within a limited time frame, but you can raise an unlimited amount) and "To the goal" (you can raise funds for as long as you need, but the project ends immediately after collecting the required amount ). The site takes its commission of 3.5%.

Boomstarter is available only for copyright projects (artists, actors, film directors, musicians, designers, writers, illustrators, researchers, etc.), businessmen (creating New Product for consumers), scientists, and everyone who, like us, wants to change the world for the better. The main criterion is uniqueness and originality. Charity projects cannot be launched.

In 2012-2015, more than 850 projects raised more than 180,000,000 rubles. As of November 2015, up to 100 new projects are registered on Boomstarter daily ().

openi

SIMEX

Earlier, Yandex launched a special fundraising service Together.Yandex based on Yandex.Money. Now it is one of the most transparent crowdfunding tools. For example, Alexey Navalny uses it to raise funds for his activities.

Yandex money

Crowdinvesting and crowdfunding: platforms, volumes and regulation in 2017:

Collective financing of business ideas and social programs for domestic citizens is a relatively new experience. The first Russian crowdfunding sites appeared only in 2007. Initially, they covered highly specialized areas for investing in the creative projects of musicians, writers, directors.

One of the pioneers is the site Kroogi.com - a platform for providing creativity to Internet users in exchange for voluntary donations. It has a separate crowdfunding directory where you can raise funding for recording albums, making films and video clips, as well as for charitable purposes.

Among domestic platforms, social services have also received great weight. Among them:

Together.ru- a site founded by the community of readers of the dirty.ru blog. Engaged in fundraising for various social projects throughout the Russian Federation.
Blagobox.ru- collects funds for the treatment of children with serious illnesses.

Experts believe that the main problem of public financing in Russia is the low awareness of the mechanisms for its implementation both among investors and project authors. Thus, Russian crowdfunding sites note a strong shortage in the direction of creating innovative products. This is due to the fact that it can be difficult for inventors and developers to convey the essence of the project to a wide range of people, and therefore they choose direct cooperation with real business investors. To solve this issue, the Russian crowdfunding platform Boomstarter offered a free online course on the basics of collective investment, creating and promoting ideas.

The best Russian crowdfunding platforms

Difficulties in the development of mechanisms for public funding of ideas are also associated with a high level of distrust among domestic investors. This leads to the rapid closure of most platforms at an early stage of formation. So, if the rating of foreign services includes dozens of multi-directional services, then the most successful Russian crowdfunding platforms for business are represented by a list of three leaders:

planeta.ru- one of the first domestic online platforms for crowdfunding. At the end of 2016, the site raised 565 million rubles, allowing the implementation of about 2.5 thousand ideas. Provides an opportunity to attract funding in 24 categories, including classic business start-ups, creative projects and social entrepreneurship. Payments are made in case of collecting the full amount of the declared amount, as well as with investments of more than 50% of the required capital, if the author of the idea is ready to fulfill obligations to sponsors. Service commission for commercial projects is 10-15%. Social programs are not subject to commission fees.
Smipon.ru- Russian platform for crowdfunding "From the world on a string". It provides an opportunity to receive funding for the implementation of projects in 10 categories. The uniqueness of the site lies in strict manual verification at all stages, from the creation of an application to the execution of an idea. Only citizens of the Russian Federation can apply. The payment of the collected investments is carried out in the "all or nothing" format (only if the requested amount is collected). Site commission fees range from 3.5% to 5%.
Boomstarter.ru- covers 15 categories of projects, which include various areas of art, production of goods, publishing. At the time of 2016, the site was able to attract more than 326 million rubles and implement more than 1,300 projects. Receipt of the collected funds is possible with a time limit (subject to the collection of the required amount) or upon achievement of targeted investments (for non-commercial purposes). Commission fees for projects that have collected the required amount are 5%.

The largest Russian crowdfunding platform is Planeta.ru

Alternative crowdfunding services

AT last years In support of crowdfunding in Russia, the largest Internet companies Yandex and Mile.ru launched their own products.

Project "Together" from Yandex- a non-standard platform that allows you to create web pages with a request for funding for various purposes, including personal needs (see Crowdfunding for personal needs and goals). Payments from investors are made immediately and have no time or volume limits.
Dobro Mail.Ru- the service offers a huge number of charitable projects, which can be financed by anyone. Fundraising is carried out until the required amount is received.

In addition to the main platforms, there are also tracker platforms (Thestartman.ru) aimed at investors. Such services offer convenient viewing of all actual projects crowdfunding in Russia, collected on various sites.

The main advantage of domestic sites is the ability to receive money even in the absence of the fact of collecting the full amount, and often without a time limit. This allows you to launch projects, providing newly attracted investors real evidence efficient operation of the public financing system.

In hopeless situations, when there is an idea, but there is no financial opportunity to bring it to life, crowdfunding will help. It involves the collection of funds for the implementation of a specific project, and this is all done on a voluntary basis. People invest in getting a particular product or service.

It is quite effective to find interested parties on the Internet. Exist a large number of international platforms, but there are not so many of them in Russia yet.

How does crowdfunding work?

The modern crowdfunding model involves the interaction of the author of the idea with sponsors directly through a specialized platform that provides announcement of existing projects and collects funds. The proposer must clearly state the purpose and the amount of money.

A crowdfunding campaign involves several stages:

A detailed description of the future project is being drawn up.
Necessary illustrations are created.
A video is being mounted that reflects the main ideas.
The amount of the collection is determined, allowing to solve the tasks.
Specify the period for which you want to collect money.
The generated proposal is published on the website.
The project is being reviewed for eligibility.
Funding is being collected.
When the declared amount is reached, the implementation process begins. If the funds are not found in full, then the campaign is closed, and the available money is returned to the sponsors.

Crowdfunding platforms in Russia and worldwide

Specialized platforms help artists, businessmen, designers and others find a potential audience that is ready to support them through direct funding. Attracting authors and generous sponsors allows platforms to earn money.

Boomstarter

One of the first Russian sites offers a large number of projects on a variety of topics. Of the accommodation is paid. For authors, special recommendations are provided that simplify the use of the service. From each successful collection, the company takes 5%. A manager is attached to each project, helping to avoid various kinds of mistakes during promotion.

indiegogo

The international platform operates on the principles of openness and freedom of choice. It was created from the very beginning for financial support. various projects. They can be educational, technological, entertainment and charitable. In addition, it is allowed to collect money for personal needs. As for geographical restrictions, they are absent.

planeta

One of the largest sites in Russia in terms of the amount of funds raised for projects. She reminds social network with the possibility of collecting money. There is no commission charged for non-profit organizations. However, the selection of projects is quite tough. The registration process takes a long time.

Attention: the state offers. To do this, you must have an official status of unemployed. The future entrepreneur must be registered with the Employment Center for more than 30 days.

Kickstarter

A very popular crowdfunding platform, which is among the first thousand sites in the world in terms of traffic. The money is collected to implement certain ideas, not to fund existing organizations. If the set amount is not collected within the reflected period, then all funds are returned to the sponsors. One of the most successful projects- Pebble wrist gadget. It was possible to collect 10,266,845 dollars for its implementation.

RocketHub

The site collects funds for projects related not only to art and science, but also to business. You can also get money to achieve socially important goals. Offer data is publicly available to all site users. Beginners in the world of crowdfunding can use the services of a special school that exists within the framework of the Internet resource.

Peerbackers

The site acts as a universal crowdfunding platform. Fundraising can be done for almost any purpose. Not only an idea is subject to financing, but also a functioning business that requires development. However, it is problematic to raise funds for too large-scale goals within the platform. As for the commission, the system takes exactly 5% of the funds received.

Boomerang

The platform is one of the most successful in the field of crowdfunding. It was created quite recently in Denmark, but managed to gain high popularity. At the very beginning, the focus was on investing in projects related to music and video games. However, gradually the direction of activity changed. Now socially significant tasks are a priority.

On a note: with a clear market analysis and competitor research, you can take. However, you need to be sure that the potential profit will be enough to pay off the debt.

Kroogi

The Russian site has existed since 2007. She specializes in raising money for creative projects. Funds can be obtained to create a special video, writing musical compositions and books. At the initial stage, the company did not require a commission, but over time, everything changed. From each collection, representatives of the platform receive 15%.

Tilt

This American project is developing quite rapidly. Within its framework, group campaigns are aimed at realizing the ideas of other groups. Usually various events and joint trips are organized. The site commission is only 2.5% of the final amount. The maximum duration of the offer is 30 days, but the creators recommend setting shorter periods.

Ulule

The French platform specializes in creative projects such as publishing books, filming films or creating a technological product. If necessary, political and charitable campaigns are carried out. The site takes a commission from each successful offer in the amount of 5%.

Seed&Spark

The main purpose of the Internet resource is the financing of films and their subsequent sale. The platform allows to some extent to solve the problem of auteur cinema, which is to bring it to the end viewer. There is a special section on the site where films created at the expense of the participants are presented.

experiment

The platform is intended to collect funds directly on Scientific research in different areas. The main task is to attract finance from the people for important discoveries. The results of the experiments carried out should be published in the public domain.

Alternative Ways for Crowd Funding

Crowdfunding is a good way to raise money, but don't forget other funding options. Not in all cases, people will appreciate the need to implement a certain idea.

Advice: In addition to crowdfunding, pay attention to other options for obtaining .

In this case, other popular sources of funding will help:

Leasing allows you not to collect funds, but to rent something. Many banks offer this service.

In some situations, lending will be appropriate, allowing you to gradually repay debts with interest.

Factoring can become a source of financing if the initiator of the idea has debtors.

Shareholding is sometimes used to implement expensive projects. To do this, you need to have the right to issue securities.

Addition: with the listed financing options, it does not hurt to combine with each other. For example, part of the money can be raised through crowdfunding, and a certain amount can be borrowed.

Summing up

In Russia, mechanisms for collecting financial resources from the people have been functioning for several years. With the help of crowdfunding, musical, technical, design and scientific projects are implemented. Some sites have managed to receive quite large sums over the entire period of their existence.

It must be understood that crowdfunding cannot be called begging - it is a way to involve people in the implementation of an idea. But not every published project collects the right amount of money.

The development of your business and the implementation of a business idea require investments that an entrepreneur does not always have. Russian crowdfunding platforms help to raise money to launch a startup and help investors find interesting and profitable investment options.

When choosing a platform, the first thing you need to pay attention to is its current state. Part of the resources in 2018 ceased their activities in the field of crowdfunding, the sites are frozen, are being re-registered or exist, but in fact they are not moving forward. Below are some of the popular platforms that have been successful in helping startups in a variety of categories.

Venue name	Year of foundation	Current state	Commission	Funds raised	Number of projects	Direction of activity
Boomstarter	2012	works	0.035	419000000	1825	20 categories
planeta	2012	works	0.1	940000000	4260	any projects other than commercial and political programs
Kroogi	2008	works	0.15	no information	no information	creative projects
start track	2013	works	20-30%	2367955000	89	small and medium business projects

Boomstarter (Boomstarter)

The platform appeared in Russia in 2012 and quickly took a leading position. This resource searches for money to finance various categories of startups, creative ideas have an advantage. Projects aimed at charity, and options with an offer of a share in the business or a percentage of the profits, are not allowed for consideration.

It is important to note! The principle of work "all or nothing" guarantees investors the safety of invested finances, the minimum amount to participate in the project is from 500 rubles. Donors interested in supporting art, publishing, fashion, new technology startups choose Boomstarter for its reliability and reputation.

For crowdfunders, Boomstarter offers two packages: "All or Nothing" and "To the Goal". In the first case, the duration of the campaign is limited to 60 days, the amount is paid in full. This option is used to sell tickets for events and creative ideas of a startup.

The platform was founded in 2012 and ranks first in popularity among Russian startups. The planet collects money for the implementation of creative, social and business projects, with the exception of political activity and commercial programs.

A resident of any country who has reached the age of 18 can apply for a crowdfunding organization. Planeta is the leader in terms of the number of successful startup options and funds raised: 4,260 business ideas and more than 940,000,000 rubles. This is due to the flexible policy and the absence of time restrictions. The author can extend the duration of the campaign at his own discretion.

Russian crowdfunding - the Planeta.ru platform collects a commission in the form of:

5% of the fully collected amount;
10% if the author collected more than 50%, but did not reach the stated ceiling;
Plus 5% for making payments is transferred to payment systems.
Charitable promotions are not subject to commission.

Important to remember! A startup hosted on the Planeta.ru crowdfunding platform cannot be implemented on other Internet sites.

For donors, the average check is 1,500 rubles, the system of bonuses and rewards is presented on the website, where everything is transparent and accessible.

Kroogi (Circles)

The Internet resource was founded in 2008 as a platform for offering creative content. At the initial stage of its existence, the Krugi community helped musicians, writers, poets to realize their plans, and everyone who wanted to purchase photo and video materials at an affordable price. The resource worked according to the rule - everyone pays as much as they can.

Starttrek is a powerful crowdfunding service in Russia that implements entrepreneurs and solves the problems of small and medium businesses. The platform was founded in 2013 and during its existence organized 2,367,955,000 rubles in the form of investments. This amount of capital is explained by the confidence of potential investors in the enterprises placed on this resource.

Russian crowdfunding - a platform for business has a number of advantages:

Guarantees rapid growth for start-ups of their enterprise - the service offers the services of analysts and the help of investors with experience in the relevant market segment.
The amount of investment is not limited - the entrepreneur breaks the company into several stages and attracts investors to his startup for an unlimited time.
There are 3 investment options - the sale of company shares, the equity participation of partners and the payment of interest on a loan agreement.
Opportunity for entrepreneurs to reduce the loan rate to 20%.
Fast transaction times – loans and other types of financial support can be obtained within 3-4 days.
PR campaigns and media support - new business projects will be covered by the media, which will ensure the rapid development of the enterprise and profit.